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ContentFull-timeHybrid · Senai or Remote MY

Content Strategist

Build content engines for B2B and B2C clients — pillars, briefs, distribution, and the data loop that proves it's working.

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What you'll do

The day-to-day

  • Define editorial pillars and tone for new accounts
  • Build monthly content calendars and assign briefs to writers
  • Edit and elevate drafts for voice, accuracy, and SEO performance
  • Ghost-write founder content (LinkedIn, op-eds, newsletters)
  • Plan repurposing pipeline — every long piece into social, email, and sales assets
  • Build content performance reports tied to real business outcomes (not vanity metrics)
What we're looking for

Must-haves

  • 3+ years in editorial, content marketing, or journalism
  • Demonstrably strong writing portfolio — long-form, founder-voiced, or B2B
  • Comfortable with SEO basics: keyword research, search intent, on-page
  • Has shipped content programs that influenced revenue (not just traffic)
  • Reads widely and has opinions about why most marketing content is bad
Bonus points

Nice to have, not required

  • +Newsletter operator background (you've grown one from scratch)
  • +Experience with LinkedIn-led B2B content programs

Want to join us as Content Strategist?

One email with your CV, portfolio, and 3 sentences on why this role. We reply to every application within a week.