Performance
LiveE-commerce / DTC
Outcome trajectory
3.4x
ROAS at scale
5x
Spend growth
5 mo
Timeline
All case studies
Case study · E-commerce / DTC
5x ad spend without breaking ROAS
An apparel DTC brand wanted to grow from RM 200K to RM 1M/month in spend. We made it work — at higher ROAS than where they started.
3.4x
ROAS at scale
5x
Spend growth
5 mo
Timeline
Client:DTC Apparel Brand·6 months · ongoing
The challenge
What we walked into
- Stuck at RM 200K/month — CAC ballooned every time they tried to scale
- Attribution was wrong: Meta last-click was double-counting Google Search conversions
- Creative bench was 4 active ads with no testing pipeline
Our approach
What we did about it
- 01Server-side tracking via Meta CAPI + GA4 to recover ~28% of post-iOS conversion data
- 02Restructured Meta into three campaign types: prospecting, retargeting, repeat-purchase
- 03Built a creative-test framework — minimum 6 variants per campaign, kill criteria at 2-day signal
- 04Tracked Google Search separately as the high-intent capture for Meta-driven demand
- 05Weekly 30-min optimization standup with the founder to keep decision speed high
The outcome
What actually happened
- Scaled monthly spend from RM 200K to RM 1M over 5 months
- ROAS improved from 2.1x to 3.4x at the new scale (typical expectation: ROAS drops as you scale)
- Attribution gap closed — Meta-attributed conversions reconciled with actual revenue within ±5%
- Creative win rate doubled — 28% → 56% of new ads outperform the prior winner
"They told us when to slow down twice — and that's why we trusted them when they said scale."
DT
Daniel Tan
Marketing Lead, E-commerce
Services used
The disciplines behind the work
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