Performance
LiveB2B Services
Outcome trajectory
120+
Qualified leads
60%
Demos cite content
12 mo
Timeline
All case studies
Case study · B2B Services
120+ qualified leads from content alone
A consultancy that relied on referrals built a repeatable inbound pipeline through LinkedIn-led content — without paid ads.
120+
Qualified leads
60%
Demos cite content
12 mo
Timeline
Client:B2B Professional Services Firm·12 months · ongoing
The challenge
What we walked into
- 100% referral pipeline meant flat growth and concentration risk
- Founders had thought leadership but no medium to share it consistently
- Sales team was repeating the same explanations on every call
Our approach
What we did about it
- 01Built editorial pillars around the five most common buyer questions
- 02Ghost-wrote a weekly LinkedIn cadence for both founders — interview → draft → review → publish
- 03Repurposed every long article into 4 LinkedIn posts, 1 newsletter, and a sales-enablement one-pager
- 04Created 6 lead magnets gated behind email — each tied to a specific funnel stage
- 05Set up GA4 + HubSpot to track content → demo → close attribution end-to-end
The outcome
What actually happened
- 120 qualified inbound leads over 12 months from a previously zero-inbound business
- 60% of demo prospects cite specific content pieces in discovery (we ask)
- Sales calls 40% shorter on average — buyers arrive pre-educated
- Both founders grew from zero to 8K+ LinkedIn followers, both Malaysia top voices in their niche
"Our sales team stopped explaining basics on calls because the articles do it first. That changed the unit economics of every deal."
AR
Aisyah Rahman
Director, B2B Services
Services used
The disciplines behind the work
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