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Brand

Branding & Identity

Look and sound like the company you mean to be.

Brand work isn't a logo — it's giving your team and your customers a consistent, distinctive answer to 'who are you?'

Branding & Identity

LiveBrand
Performance — last 30 days
+248%
Growth
9 mo
Timeline
3.4x
ROI
Updated continuously by your Mits team
What's included

Everything you get with Branding & Identity

Each engagement comes with these as standard. No upsells, no surprise add-ons.

Brand discovery workshops
Positioning statement & messaging hierarchy
Tone of voice guidelines
Logo system & visual identity
Color palette & typography system
Brand asset library (Figma)
Templates for social, decks, ads
Internal brand book for your team
Our approach

How we deliver Branding & Identity

Three steps. Tested across 130+ engagements. Adapted to your stage and team.

01
01

Discover

Workshops with founders and key team members to align on what you actually stand for and against.

02
02

Design

Visual and verbal identity built from the strategy. We iterate fast and present in context, not on white backgrounds.

03
03

Apply & enable

Templates, guidelines, and a brand book so the work survives long after we're done.

Stack

Tools we use

The platforms behind every campaign. Industry-standard, transparent, owned by you.

Figma
Design
Adobe Illustrator
Design
Notion
Brand book
Real outcome

What this looks like in practice

"Our team finally agrees on what to send when someone asks 'what's your brand?'"

Hospitality Group
Outcome
Brand refresh shipped in 7 weeks
FAQ

Questions, answered

The most common questions we get about Branding & Identity.

We just need a logo. Can you do that?

Yes, but we strongly recommend the full brand discovery process first — even compressed. A logo without positioning is decoration. Positioning without a logo is still strategy.

How long does a branding project take?

Typical engagement is 6–10 weeks. Discovery and strategy take 2–3 weeks; design exploration 2–3 weeks; refinement and rollout the rest. Faster timelines are possible for refresh projects.

Do you do website design too?

We design and deliver brand systems that translate cleanly to web. Full website builds are quoted separately or handled by a partner studio. We'll always make sure the handoff is clean.

Ready to put Branding & Identity to work?

Free audit, no pitch deck. We show you what we'd change in your first 30 days.