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PerformanceFull-timeHybrid · Senai

Performance Marketing Lead

Run paid media for our biggest e-commerce and DTC accounts. Build the testing rhythm that scales spend without breaking ROAS.

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What you'll do

The day-to-day

  • Lead paid-media programs across Meta, Google, and TikTok for 3–5 accounts
  • Own the testing framework: creative variants, audiences, kill criteria
  • Diagnose and fix attribution issues; build server-side tracking where needed
  • Run weekly optimization standups with founders and CMOs
  • Brief our designer + copy partners on creative requirements
  • Build the monthly ROAS report and walk clients through every line
What we're looking for

Must-haves

  • 4+ years running paid media at scale (RM 100K+/month at minimum)
  • Deep familiarity with Meta Ads Manager, Google Ads, and at least one of TikTok / YouTube
  • Hands-on experience with GA4 and server-side tracking (Meta CAPI, GA4 SST)
  • Strong intuition for creative — can articulate why an ad is working or failing
  • Disciplined enough to say 'don't scale yet' when the data isn't there
Bonus points

Nice to have, not required

  • +Experience with attribution tools (Triple Whale, Hyros, Northbeam)
  • +Has scaled a single account from <RM 200K to >RM 1M monthly spend

Want to join us as Performance Marketing Lead?

One email with your CV, portfolio, and 3 sentences on why this role. We reply to every application within a week.